Available for freelance & full-time
Marlon Palomares · Manila, Philippines 🇵🇭
Marlon Palomares Google Ads and GoHighLevel Automation Specialist
I scale service businesses with high-intent leads and AI-driven automation. Specialized in |
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67% less
Wasted advertising spend
Nonprofit case study
211% better
Conversion performance
Campaign optimization
< 5 min
Automated lead response time
GHL + Zapier workflow
$10K/mo
Advertising budget managed
US service business
◆ Google Ads
◆ GoHighLevel
◆ Zapier
◆ Claude Code
◆ AI Automation
◆ Google Analytics
◆ Google Tag Manager
◆ Lead Generation
◆ Meta Ads
◆ Funnel Building
◆ Conversion Tracking
◆ Google Ads
◆ GoHighLevel
◆ Zapier
◆ Claude Code
◆ AI Automation
◆ Google Analytics
◆ Google Tag Manager
◆ Lead Generation
◆ Meta Ads
◆ Funnel Building
◆ Conversion Tracking
I help service businesses — junk removal, plumbing, home services, and more — generate high-intent leads from Google while automating follow-ups with GoHighLevel (GHL) & Zapier so no lead slips through the cracks. I was personally trained by Ian Baillo, one of the Philippines' top Google Ads experts. I also build intelligent AI workflows using Claude Code to supercharge marketing operations.
What I do
Google Ads & GoHighLevel
Automation Services
Full-funnel specialist: from ad click to booked appointment, I handle the entire lead journey.
01
Google Ads Management
Search, Display, Shopping & Video campaigns optimized for maximum ROI. Managing up to $10K+/month budgets for service businesses.
Google AdsKeyword ResearchAd CopyBidding Strategy
02
AI Automation (GHL + Zapier)
Build intelligent lead nurturing funnels, automated follow-up sequences, and multi-step Zaps that turn enquiries into conversions on autopilot.
GoHighLevelZapierFunnelsWorkflows
03
Claude Code Automation
Leverage AI with Claude Code to automate repetitive marketing tasks, build custom scripts, and create AI-powered reporting dashboards.
Claude CodeAnthropic APICustom Scripts
04
Conversion Tracking & Analytics
Precise GTM setup, Google Analytics 4 configuration, and conversion tracking to ensure you know exactly what's working and why.
GTMGA4Conversion Tracking
05
Ad Copywriting
High-converting ad copy crafted for US audiences. 2+ years writing copy that resonates with American consumers for service-based businesses.
Search AdsMeta AdsLanding Pages
06
Lead Generation Funnels
End-to-end funnel design from ad to booked appointment — optimized for junk removal, plumbing, HVAC, and other home service businesses.
GHL FunnelsLead NurturingCRM Setup
Tech Stack
CRM, Tracking & AI
Automation Stack
Google Ads
Paid Search
GoHighLevel
CRM & Funnels
Zapier
Automation
n8n
Automation
Make
Automation
Claude Code
AI Dev
Google Analytics
Analytics
Google Tag Manager
Tracking
SEMrush
SEO & PPC
Meta Ads
Social Ads
Google Ads
Paid Search
GoHighLevel
CRM & Funnels
Zapier
Automation
n8n
Automation
Make
Automation
Claude Code
AI Dev
Google Analytics
Analytics
Google Tag Manager
Tracking
SEMrush
SEO & PPC
Meta Ads
Social Ads
Meta Ads
Social Ads
SEMrush
SEO & PPC
Google Tag Manager
Tracking
Google Analytics
Analytics
Claude Code
AI Dev
Make
Automation
n8n
Automation
Zapier
Automation
GoHighLevel
CRM & Funnels
Google Ads
Paid Search
Meta Ads
Social Ads
SEMrush
SEO & PPC
Google Tag Manager
Tracking
Google Analytics
Analytics
Claude Code
AI Dev
Make
Automation
n8n
Automation
Zapier
Automation
GoHighLevel
CRM & Funnels
Google Ads
Paid Search
Featured Work
Home Service Lead
Generation Case Studies
Real campaigns, real results. Built for service businesses that need leads — not just impressions.
Junk Removal Lead Machine
Built and managed Google Search campaigns for a US junk removal company. Targeted high-intent keywords driving consistent inbound calls and form fills at profitable CPA.
High-intent leads at sustainable CPA with $10K/mo budget
Plumbing Automation Pipeline
Built a complete GHL CRM + Zapier automation system for a plumbing business — from lead capture to automated SMS/email follow-ups and booking confirmations.
Automated follow-up reducing lead response time to under 5 min
Humanity Impact Institute Case Study
Full Google Ads transformation for a nonprofit — cut wasted ad spend by 67%, improved conversion rate by 211%, and realigned campaign architecture to drive real internship applications.
67% less waste · 211% better conversions · $847 reallocated
Custom Apps & Websites, Built with AI
Got an idea for an app or website? I build it with Claude Code and Codex — from the first sketch to a working product. Custom-made, not template-made. Just tell me what you want it to do.
Your idea → a real, working app. Fast, friendly, fully custom.
Resilience Therapy Case Study
Full Google Ads campaign strategy and execution for a therapy & mental health services client — driving qualified appointment bookings at a low CPL.
Qualified therapy leads at efficient cost-per-lead
Meta Ads Portfolio
Facebook and Instagram ad campaigns spanning multiple verticals — lead gen, retargeting, and awareness. Includes creative strategy, audience setup, and results.
Multi-vertical Meta campaign portfolio
Career
Work
Experience
With over 2 years of experience in paid ads, AI automation, and client services.
2023 — Present
Google Ads Campaign Manager
Sustainable Living Association · Catchafire Freelance · Remote
- Develop & optimize Google Search campaigns generating consistent high-value leads
- Conduct keyword research using advanced local lead generation strategies from Ian Baillo
- Monitor daily metrics (CTR, CPC, conversion rates) and make data-driven optimizations
- Create detailed ROI performance reports and actionable insights
- Deploy GHL for lead nurturing funnels and automated follow-up sequences
2024 — Present
Google Ads Manager & Copywriter
Humanity Impacts Institute · Catchafire Freelance · Remote
- Specialized in Google Ads campaign creation and full management lifecycle
- Conducted comprehensive keyword research across multiple industries
- Developed ad copy that measurably improved CTR and conversion rates
- Implemented API integrations for enhanced campaign tracking accuracy
2020 — 2022
Customer Service & Technical Support
Concentrix Dash Inc · Philippines
Managed high-volume client communications for US-based businesses. Developed strong relationship management and communication skills working with diverse American clientele in a fast-paced environment.
2018 — 2020
Collection Specialist
Admerex Solution Inc · Philippines
Exceeded collection targets through strategic communication and negotiation. Built expertise in customer relationship management, performance analytics, and problem resolution.
Education & Training
Mentored by
the Best
2026
GHL & Zapier AI Automation Mastery
Technical Virtual Assistants.ph · Coach RJ Villmer
Advanced certification in GoHighLevel CRM, Zapier automation workflows, and AI integration.
2025
Facebook Ads Mastery Training
Negosyo Network Academy · Coach Jay Gregorio (CEO/Founder)
Comprehensive Meta/Facebook Ads strategy, targeting, and campaign optimization for lead generation and e-commerce.
2024
Advanced Google Ads Training — Local Lead Generation Specialist
Pass Academy Philippines · Ian Baillo (Top Google Ads Expert 🇵🇭)
Personally trained by Ian Baillo — one of the Philippines' foremost Google Ads authorities — in advanced local lead generation and maximizing ad spend for service businesses.
Credentials
8 Official Google &
Marketing Certifications
Google-certified across Search, Display, Video, Shopping, Analytics, Apps & more — plus SEMrush Academy.
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VIEWInteractive Planning Tool
Contractor Google Ads
& Lead Calculator
Estimate monthly lead volume, booked service calls, and pipeline revenue with high-intent search & speed-to-lead automation.
Monthly Ad Spend ($)
$2,500
Estimated Cost Per Click ($)
$16.00
Landing Page Conversion Rate (%)
12%
Lead-to-Booked Job Close Rate (%)
35%
Average Ticket / Job Value ($)
$1,800
Estimated Monthly Returns
Inbound Leads
19
Booked Jobs
7
Estimated Revenue
$12,600
Estimated ROAS
5.0x
Direct Answers
Home Service PPC &
Automation FAQ
Everything you need to know about scaling service leads, Google Ads costs, and CRM workflows.
What is the typical cost of Google Ads management for contractors?
Specialist management fees typically range from $1,000 to $2,500/month (or 15–20% of ad spend for larger accounts). For home services (HVAC, plumbing, roofing, junk removal), recommended monthly media spend starts at $2,000 to $5,000/month to generate statistically significant search volume and sustain smart bidding algorithms. View our detailed PPC pricing plans.
How does GoHighLevel automation improve contractor lead conversion?
Over 50% of home service prospects choose the first business that responds. GoHighLevel connects directly to your Google Ads lead forms and phone call tracking to deliver an automated SMS and email confirmation within 60 seconds. If a tech is on a job and misses an inbound call, GHL automatically fires an instant text back ("Sorry we missed you, how can we help?"), saving the lead from calling your competitors.
Should contractors choose Google Ads or Local Services Ads (LSA)?
The highest-performing contractors run both in tandem. Google LSA gives you pay-per-lead Google Guaranteed badges at the very top of the search engine results page, while Google Ads Search campaigns give you granular negative keyword control, customizable landing pages, and the ability to target high-ticket emergencies (like sewer replacements and HVAC changeouts). Read our complete Google Ads vs. LSA comparison guide.
What tracking setup is required before spending on Google Ads?
Never launch a campaign without verified server-side or web conversion tracking. We implement Google Tag Manager (GTM), Google Analytics 4 (GA4), and CallRail Dynamic Number Insertion (DNI) to track both form fills and phone calls lasting over 60 seconds. Qualified leads are passed directly into your GoHighLevel CRM pipeline so offline revenue can be fed back to Google's bidding algorithm.
Which service niches generate the highest ROI with Google Search Ads?
Niches with urgent demand and high ticket values yield the best returns:
- HVAC: $60–$125 CPL for system replacements ($6,000–$15,000 job value). Read HVAC guide →
- Roofing: $75–$180 CPL for insurance replacements ($10,000–$25,000 job value). Read Roofing guide →
- Plumbing: $35–$75 CPL for emergency repairs and water heater installs. Read Plumbing guide →
- Junk Removal: $28–$65 CPL for estate cleanouts and commercial hauls. Read Junk Removal guide →
Get in touch
Let's Grow
Your Business
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Location
Manila, Philippines 🇵🇭
Timezone
PST +8 · Open to US hours
Language
English (Fluent) · Tagalog (Native)
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Connect with me
Mentors & References
Trained by
Industry Leaders
Ian Baillo
Top Google Ads Expert in the Philippines
CEO/Founder · Pass Academy Philippines · Google Ads Training & Mentorship
Coach RJ Villmer
GHL & Zapier Automation Expert
CEO/Founder · Technical Virtual Assistants.ph
Jay Gregorio
Facebook Ads & Business Development Expert
CEO/Founder · Negosyo Network Academy